Senior PPC Marketeer
for
Google Ads & Meta Ads

Performance-driven online advertising with a strong focus on ROI, ROAS, and scalable growth. I help companies turn ad spend into measurable profit through data-driven Google Ads and Meta Ads strategies, backed by solid tracking and conversion optimization.

Work with me

I am Bauke Roesink

I started my career in 2012 as a web developer, building custom websites and WordPress solutions from the ground up. In 2016, my focus shifted strongly toward paid online advertising, where strategy, data, and results come together. Since then, I have been working as a senior PPC marketeer, managing and optimizing Google Ads and Meta Ads campaigns for companies across multiple industries and markets. My technical background allows me to go far beyond standard campaign management. I understand what happens after the click, how users behave on a website, and how to optimize the full conversion funnel.

Telefoon:

+31 6 25 04 52 38

Email:

bauke@roesink.net

Bauke Roesink

Senior PPC Marketeer with a strong background in web development

Effective online advertising starts with the right foundation. I combine strategic paid media management with deep technical knowledge of websites, tracking, and data analysis. This ensures campaigns are not only visible, but profitable and scalable.

Google Ads Campaign Management

Full-funnel Google Ads management focused on profitability. From keyword research and account structure to continuous optimization and scaling.

  • Search, Display, Performance Max and YouTube Ads
  • Advanced keyword research and intent analysis
  • Conversion-focused ad copy and extensions
  • Ongoing bid, budget and ROAS optimization

Start with Google Ads


Request a Google Ads audit

Meta Ads (Facebook & Instagram)

Data-driven Meta Ads strategies designed to generate demand, leads, and sales at scale. Always tested, measured, and optimized.

  • Audience research and funnel-based targeting
  • Creative testing and performance analysis
  • Scaling campaigns without losing efficiency
  • ROAS-focused reporting and optimization

Grow with Meta Ads


Discuss your Meta Ads strategy

Tracking, Analytics & Data Analysis

Reliable data is the backbone of successful advertising. I make sure every important interaction is tracked correctly and transparently.

  • Google Tag Manager setup and optimization
  • Google Analytics 4 configuration
  • Conversion tracking and event mapping
  • Custom reporting in Excel and Google Sheets

Get full insight


Fix your tracking setup

Landing Pages & WordPress Optimization

Because of my web development background, I can directly improve the pages your ads send traffic to. This often makes the difference between average and outstanding results.

  • Conversion-optimized landing pages
  • Custom WordPress (theme/plugin) development
  • Speed, UX and mobile optimization
  • A/B testing support

Improve conversions


Optimize my landing pages

My experience

Over the years, I have worked with both small local businesses and large international companies. My campaigns have targeted audiences in more than 20 countries, across multiple languages and markets.

iCrafters S.L.

2021 - present

Senior PPC Marketeer & Web Development Specialist. Responsible for Google Ads, Meta Ads, tracking, and conversion optimization.

eCrafters B.V.

2017 - 2021

Online Marketeer. Managed international paid campaigns and performance reporting.

PSDtoWP / PSDtoHTML

2012 - present

Founder & Web Developer. Custom WordPress development and technical optimization.

My work

Here you find a small overview of the type of projects I work on. In most cases, detailed case studies cannot be shown, as I almost always work under strict NDA agreements. These agreements are taken very seriously and respected at all times.

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How I work

I work with companies on a project basis or as part of the internal team. Whether freelance or on payroll, my approach is long-term and focused on sustainable growth, not short-term wins.

1

Intake & Analysis

Deep analysis of your business, market, competitors, data, and current performance. Clear goals and KPIs are defined upfront.

2

Strategy & Planning

Campaign structure, channel selection, budgets, tracking setup, and roadmap for the coming months.

3

Execution & Continuous Optimization

Active campaign management, testing, optimization, and reporting. Feedback loops and monthly improvements are standard.

Frequently asked questions

Below you find answers to the most common questions about my services and way of working. If you have a specific question, feel free to get in touch.

How long have you been working with Google Ads and Meta Ads? +

Since 2016, on a daily basis, across multiple industries and markets.

Do you focus more on leads or e-commerce? +

Both. The strategy depends on the business model and goals.

Do you work with fixed monthly budgets? +

Budgets are flexible and always aligned with performance and ROI.

Can you improve existing accounts or only start new ones? +

Both. Audits and restructures are a common starting point.

Do you also handle tracking and analytics? +

Yes. Google Tag Manager and Google Analytics are core parts of my work.

Do you build landing pages yourself? +

Yes, including custom WordPress solutions.

Is this short-term or long-term work? +

Always long-term. Sustainable results take time.

Can you work in international markets? +

Yes, I have experience in more than 20 countries.

How do you report results? +

Clear reports in Google Sheets or Excel, focused on actionable insights.

Can I hire you as an internal team member? +

Yes, freelance or on payroll.

What makes your approach different? +

A rare combination of senior marketing expertise and strong technical web development skills.

Looking for a reliable partner for your paid advertising

Let me take the work off your hands and build a profitable advertising setup for your business. With experience, precision, and full transparency, results are never left to chance.